Strategy
Matas Group - Head of Loyalty Membership & Orchestration
Resumé
Lead the development of Matas Group’s loyalty strategy and concepts across Matas and KICKS, using customer data and cross-functional collaboration to strengthen member experiences, retention and commercial value.
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Kort om jobbet
Employment type: Fastansættelse. Requisition: 1969. Hours: Fuldtid. Country: Denmark.
Shape the future of loyalty across Matas Group Matas and KICKS have strong brands, millions of members across the Nordics and a unique foundation of customer relationships and data. We are looking for a Head of Loyalty Membership & Orchestration to turn that foundation into stronger customer relationships and commercial growth.
Your mandate is clear: develop the propositions, concepts and mechanics that make membership more valuable and grow member Customer Lifetime Value. This is a Group role spanning Matas & KICKS. Building on our Group Loyalty Strategy, you will define how loyalty should evolve across Matas and KICKS. A key question is how our loyalty programmes should develop over time.
Where should we leverage Nordic scale? Where should Matas and KICKS remain distinct? And where can shared capabilities create more value? In this role, you will develop the strategic frameworks and business cases behind these choices.
Together with the Sr. Director of Membership Experience & CLV and Group CMO, you will help shape our future loyalty programme strategy, value propositions and benefit structures. Own loyalty concepts from idea to impact Reporting to the Sr1 …
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