Marketing
Growth Lead
Kort om jobbet
We are looking for a Growth Lead to drive profitable and sustainable growth across the customer journey. This is a commercial and data-driven role with responsibility across customer acquisition, CRM, retention and e-commerce growth.
You’ll connect marketing performance with trading priorities, customer behavior and onsite performance to identify and execute the opportunities that have the greatest impact on the business. You will work closely with E-commerce, Brand, Creative and Commercial teams, combining strong strategic thinking with a hands-on approach to testing, optimization and execution.
KEY RESPONSIBILITIES - Own and develop the growth strategy across paid acquisition, CRM, retention and e-commerce. - Drive profitable customer acquisition, continuously optimizing channel mix, investment, CAC, ROAS and customer lifetime value. - Develop CRM and lifecycle initiatives that increase engagement, repeat purchase, retention and reactivation.
- Work closely with the E-commerce team on trading performance, connecting marketing activity with product priorities, launches, promotions, inventory and commercial targets. - Identify opportunities across the e-commerce funnel to improve traffic quality, conversion, AOV and overall revenue1 …
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