Sr Media Effectiveness Manager

Your impact begins here As Sr. Media Effectiveness Manager, you will define how Novo connects paid media investment to brand performance across global markets. You will lead the measurement framework that turns complex effectiveness data into clear, evidence-based investment decisions shaping how media drives both short-term results and long-term impact for lasting health.

What you'll bring

• Master's degree in economics, econometrics, statistics, marketing, media or a related discipline.
• - 8–10 years of experience in media effectiveness, marketing measurement, econometrics or marketing analytics.
• - Hands-on experience with Marketing Mix Modelling (MMM) and econometric analysis.
• - Proven ability to measure media investment impact.
• - Experience with multiple effectiveness methodologies including MMM, brand tracking, brand-lift studies, incrementality testing or controlled experiments.
• - Ability to translate complex analysis into clear, actionable recommendations for senior stakeholders.
• - Commercially minded, collaborative and confident in challenging constructively across teams and levels.

What you'll do

You will own the strategic effectiveness framework for measuring how media contributes to l performance and growth. - Lead the application of Marketing Mix Modelling and econometric analysis across markets and channels, setting objectives, scope and quality standards1 …