Interactive Play Designer – LEGO© DESiGN

Employment type: Full time. Requisition: 0000038549. Start: 2026-10-02. Country: Denmark.

Job Description Come join us in creating inspiring interactive play experiences for LEGO fans all around the world!

About the role

As an Interactive Play Designer, you will join our journey in creating tomorrow’s interactive play experiences. You will be working in the intersection between physical and digital design and are expected to work across the entire design process including early-stage conceptual work to detailed ready-to-launch designs.

Please note

• This position is based in Billund, Denmark.
• Core Responsibilities - Connect with our main consumer (kids) by empathizing with their needs and interests.
• Develop the right level of prototypes to test, explore and validate the potential for enjoyable long-lasting play experiences.
• You understand how to create interactive prototypes at different levels of fidelity.
• - Understand the key objectives for your own area and continuously align direction with your team and stakeholders.
• Importantly, you are comfortable managing and being responsible for your own time and tasks.

- Being a part of the design team and defining the creative directions of new concepts by making them tangible and playable, using LEGO system-in-play, consumer insights, competitor knowledge and previous experience1 …