Senior Manager, Fan Events Marketing

Employment type: Full time. Requisition: 0000038388. Start: 2026-09-28. Country: Denmark.

Additional locations: Billund. Job Description Just imagine bringing the LEGO Group to life through fan events that inspire, engage and connect communities across the globe. Then make it real.

About the role

As our Senior Manager, Fan Events Marketing, you'll shape how The LEGO® Group engages with its deepest fan communities through live experiences around the world. Sitting within the Fan Marketing Team, you'll lead the strategy, integration and delivery of fan event marketing activations that build brand awareness, relevance and love.

You'll connect fan events to wider marketing priorities, working closely with marketing teams, markets and agency partners to create experiences that deliver meaningful impact for fans and the business.

In this role you'll develop scalable approaches for Fan Events (Recognised LEGO Fan Events & Global Fandom Events) as an earned marketing channel while leading major activations, managing agency partners and bringing experiences to life on-site. You'll also travel globally 4-6 times each year, spending up to a week at a time at fan events across Europe, Asia and the US.

We're looking for someone who is energised by being where the action happens and enjoys bringing experiences to life in person1 …