Sales
Consumer Engagement Director, Carlsberg Denmark
Resumé
The Consumer Engagement Director leads Carlsberg Denmark’s consumer engagement strategy across media, content, activation and consumer insights, developing marketing capabilities and improving effectiveness and brand growth.
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Kort om jobbet
Country: Denmark.
The job
Would you enjoy supporting brand growth through authentic consumer relationships? Do you appreciate brands that do more than follow culture and instead help shape it? Do you thrive at the intersection of media, consumer insights, creative effectiveness, content, activation, and digital transformation? Then you could be our new Consumer Engagement Director.
As our new Consumer Engagement Director, you will be part of the Marketing Management Team in Carlsberg Denmark and report directly to the Vice President of Marketing.
You will oversee Carlsberg Denmark's Consumer Engagement Centre of Excellence and be responsible for improving how our brands connect with consumers across media, content, culture, insights, and activation The role includes leadership responsibility for Media, Consumer & Cultural Intelligence, Content & Creative and Activation capabilities.
Working alongside Brand Directors, Innovation, Sales, and external partners, you will align consumer engagement across all touchpoints so that media, content, activation, PR, and partnerships operate in concerts to enhance brand equity, deepen cultural relevance, 1 …
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