Head of Franchise LEGO® CITY – Senior Director

Employment type: FULLTIME. Management Level Senior Director Job ID:

• 0000035925 Category Sales, Marketing & Product Management Location Billund, Denmark Job Description Just imagine shaping the next chapter of LEGO® City play.
• Then make it real!

Based in Billund with relocation support available, the Head of Franchise LEGO CITY - Senior Director role leads franchise strategy, portfolio choices, go-to-market planning and team leadership for one of our most loved home-grown play themes!

Play your part in our team succeeding The Head of Franchise LEGO CITY leads one of the most iconic product lines for kids at the LEGO Group, with huge impact in how many kids we touch every year. It is one of our home-grown brands and a “crown jewel” with a lot of visibility and commercial impact across the company.

Core Responsibilities Shape franchise strategy across positioning, portfolio, go-to-market planning and growth choices for LEGO City. Build LEGO City brand and business through its positioning, products, experiences and campaigns with agency, content and Masterbrand colleagues. Lead go-to-market plans across touchpoints, aligning franchise marketing with Markets and Channels teams.

Define portfolio priorities with Design Creative partners, balancing play value, innovation and business needs1 …