Senior Director, Adult Consumer Group Portfolio & Marketing Strategy

Employment type: Full time. Requisition: 0000038633. Country: Denmark. Job Description Just imagine transforming how adults around the world experience the LEGO® brand through a new generation of global marketing and innovative portfolio.

Then make it real.

About the role

As our Senior Director, Adult Consumer Group Portfolio & Marketing Strategy, you'll define and deliver the global marketing and portfolio strategy for the adult audience, helping shape the next chapter of growth for one of the LEGO Group’s most exciting businesses. You will define the portfolio strategy and innovation roadmap, focusing on key opportunity spaces.

Likewise, you'll set the strategic direction for audience marketing, build alignment behind that vision, guide marketing investment decisions, and raise the standard of through-the-line marketing across the organisation. Working closely with Markets, Channels and senior cross-functional leaders, you'll help translate consumer insight, business ambition and brand opportunity into meaningful growth.

Required Qualifications - Developed and implemented global marketing strategies that delivered measurable business growth. - Built and strengthened global brands, increasing consumer relevance, brand equity, and long-term commercial performance. - Led large-scale global brand campaigns across media and digital channels with significant commercial impact1 …