Creative Lead - YouTube, Our LEGO Agency

Job DescriptionAre you ready to be one of our key creative drivers in the development of LEGO social content and campaigns? This is your chance to bring the essence of the LEGO brand to life on our YouTube channel, ensuring that the LEGO DNA is present in everything we create.

As our Creative Lead – YouTube, you’ll set the gold standard for social-first ideas that cut through, lead and inspire a team of creatives, and shape work that drives culture and fuels conversation. Core Responsibilities The Creative Lead – YouTube will form part of the LEGO Agency Social & Influencer organisation, and key responsibilities include:

• Fulfil a hybrid role, balancing both leadership and hands-on execution, ensuring our content on YouTube is consistently bold, engaging and culturally relevant.
• Drive the development of always-on social content while leading bold, breakthrough creative concepts that push the brand forward.
• Be a pioneer in pushing episodic and repeatable entertainment franchises for the LEGO Group on YouTube.
• Play a key part in the creative process, setting the vision for YouTube, ideating and crafting world-leading, fresh, social-first and famous creative content.
• Partner with strategists, community specialists, creatives and production to bring best-in-class creative for the platform1 …