Marketing
Head of Performance Marketing
Summary
The Head of Performance Marketing will lead user acquisition strategy and execution across paid channels, manage budgets and optimize performance, collaborating with product, data, and engineering teams to drive sustainable growth.
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Opportunity summary
Employment type: FULLTIME. Requisition: 8363501. Full-time · Aarhus · Starting autumn 2026 Are you a data-driven, AI-savvy, strategic, and hands-on growth expert ready to scale one of the fastest-growing companies in the Nordics? Do you have deep, practical experience developing world-class acquisition strategies across paid search and paid social to drive conversion or generate leads?
Landfolk is looking for an experienced and ambitious Head of Performance Marketing to join our team in Aarhus. About Landfolk Landfolk is a Danish platform dedicated to renting out handpicked vacation homes across Europe. We are growing fast and are passionate about making unforgettable holiday moments accessible while empowering our Landfolk hosts. We believe in authenticity, quality, and community.
The role
Head of Performance Marketing As Head of Performance Marketing you will be the driving force behind our user acquisition, balancing growth and ROI. This is a pivotal role that requires both high-level strategic planning, a strong investment mindset, and a great operational presence in both search and social.
You will define our performance marketing strategy, manage our large budget across Europe together with our agency, lead our paid efforts through optimized feeds, and ultimately maximize our return on ad spend (pROAS) while driving sustainable growth1 …
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