Customer Journey & Lifecycle Specialist

Employment type: FULLTIME. Requisition: 8321746. If you are motivated by shaping the future customer experience through strategic lifecycle marketing, designing impactful customer journeys, and turning data and insights into personalized omnichannel programs for a global MedTech company, then this could be your next professional challenge.

Success in this role requires strong stakeholder collaboration skills, proactivity and the ability to turn ambitious commercial objectives into actionable lifecycle initiatives.

The role

3Shape offers you the opportunity to become Customer Journey & Lifecycle Specialist in our Omnichannel & Lifecycle team within Global Marketing. In this role, you will take the lead in defining and evolving the customer journey and lifecycle marketing strategy for our Lab segment.

You will be responsible for identifying opportunities across the customer lifecycle, designing future-state journeys, and translating strategic ambitions into impactful omnichannel programs that drive engagement, adoption, retention, and commercial growth. The role combines strategic ownership with hands-on execution.

You will work closely with stakeholders across Marketing, Commercial, Data Analytics, and local markets to ensure that customer journeys are built on a solid understanding of customer needs, business objectives, and data-driven insights1 …