Marketing
Brand Management Lead
Summary
Leads a team of three responsible for the Visma brand, owning campaigns and brand programmes from strategy through market delivery. Works with internal teams and agencies to set quality, manage budgets and timelines, and track brand effectiveness.
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Opportunity summary
Employment type: FULLTIME. Requisition: 8451394.
About us
- Visma's cloud business software companies help nearly 3 million customers run their businesses across Europe and Latin America.
- Our structure keeps us close to local markets while sharing world-class competence.
- And above all of it sits one Visma brand.
- That brand is what this team owns.
- We recently refreshed the Visma identity, and now we are building the team that takes it to market.
We are looking for a Brand Management Lead to run that team and to co-own, with the Director of Visma Brand and with the team itself, the proactive brand agenda: everything the Visma brand decides to say and build on its own initiative. This is a leading role and a hands-on one. You will lead a team of three, and you will still write briefs, sit across the table from agencies, and hold the quality bar yourself.
Key Responsibilities
As Brand Management Lead you own the Visma brand in action: turning a decided strategy into work that reaches the market, at the quality bar, on budget. - Lead and develop a team of three, covering global campaigns, digital and owned channels, and brand programmes. Set the bar, coach against it, and let each of them own their field.
- Co-own the proactive brand agenda with the Director of Visma Brand and the team: what we choose to say, build and put money behind each year1 …
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