Business Development
Director, Head of Hardlines, Licensing & Extended Line
Summary
Lead the Hardlines licensed business strategy, category roadmap, product portfolio and partner relationships. Build a newly formed team and work across functions to grow the business and strengthen consumer engagement.
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Opportunity summary
Employment type: Full time. Requisition: 0000038066. Country: Denmark. Job Description Just imagine LEGO® branded hardline products reaching consumers around the world through standout partnerships, premium products, and new experiences.
Then make it real.
About the role
As our Head of Hardlines, Licensing & Extended Line, you'll define and lead the future strategy for the Hardlines licensed business within the LEGO Group. Based in Copenhagen, you'll shape the category roadmap, grow and optimize the product portfolio, and build strong licensing partnerships that extend the reach of the LEGO® brand.
You'll lead a small team, work closely with stakeholders across product development, creative, and commercial functions, and play an active role on the Licensing & Extended Line Leadership Team. Required Qualifications - Delivered solid track record of outbound licensing experience with a strong focus on Hardlines, ideally in a global environment.
- Defined category vision and growth strategies that unlocked new revenue streams and accelerated global expansion. - Built and scaled licensing businesses through strategic partner selection, contract negotiations, and long-term portfolio planning. - Navigated complex global stakeholder environments, securing alignment and commitment from senior leaders and external partners1 …
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