Owned Media Lead

Employment type: FULLTIME. Requisition: 8395230. Full-time · Based in Aarhus · Starting December We’re looking for an Owned Media Lead to lead one of our core brand efforts: how Landfolk creates, distributes and learns from content across our own channels. This is a brand-new role with a clear must-win: develop high-value content concepts that resonate with our target audience and grow our business organically.

You’ll set the strategic direction across social and editorial content on landfolk.com, while staying close enough to the work to turn ideas into briefs, basic productions and published content. You’ll also connect our owned efforts seamlessly with paid performance, so strong ideas can travel across channels and every campaign makes the next one better.

What you’ll do Set the direction - Define Landfolk’s owned-media strategy, priorities and success metrics - Build a clear editorial direction across channels, markets and audience needs - Create new recurring concepts with genuine value for our audience - Decide what to scale, improve or stop based on performance and strategic fit - Guide our Social Media Student Assistant in daily operations Turn ideas in1 …