Marketing
Head of Franchise - LEGO Art & LEGO Botanicals
Summary
Leads strategy, portfolio and marketing for LEGO Botanicals and LEGO Art, while exploring adjacent design and interior décor opportunities. The role also carries franchise accountability and direct people leadership responsibilities.
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Opportunity summary
Employment type: Full time. Requisition: 0000035257. Country: Denmark. Job Description As the Head of Franchise for LEGO Botanicals and LEGO Art, you will drive strategic growth and innovation across two complementary and synergistic businesses, as well as lead the exploration of new product opportunities in the adjacent space of design and interior decor!
Core Responsibilities
Strategic Vision
Develop long-term strategies for LEGO Botanicals, LEGO Art, as well the bigger territory of decor for adults in alignment with broader organizational goals and market trends.
Portfolio & Marketing
Lead product portfolio and marketing strategy to establish the LEGO brand’s impact in adult lifestyle spaces—focusing on innovation, breakthrough Go-to-Market that shift perceptions of the brand from “children’s toy” only to a design & creative medium.
Franchise Accountability
Oversee business strategy and execution for LEGO Botanicals and LEGO Art, ensuring they meet commercial objectives. Drive alignment between different franchises to optimize performance.
Leadership
Hold direct people leadership responsibility to a team of global marketeers as well as end-to-end decision mandate on the franchise cross-functional teams’ output1 …
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