Marketing
Brand Marketing Manager (Kids Go to Market)
Summary
Implements global, cross-channel marketing activation plans for LEGO product lines and franchises aimed at children aged 6 to 12. Coordinates campaign assets and alignment across markets, trade and shopper teams.
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Opportunity summary
Employment type: Full time. Requisition: 0000037314. Country: Denmark. Additional locations: Singapore.
Job Description Just imagine building unified global LEGO® campaigns that resonate with kids aged 6-12across every corner of the world. Then make it real! This role sits within Integrated Marketing under the Markets & Channels Central Marketing team, can be based either in Billund or Singapore.
You’ll turn global brand strategy into tailored cross-channel go to market activation that connects children and shoppers to LEGO product lines and beloved IP franchises alike. Play your part in our team succeeding What we do:
Make global marketing strategy commercially real by turning ambition into executable, integrated plans, shaping the right growth choices and equipping markets to activate with clarity and impact.
You will be joining the Integrated Marketing (IM) team within the Markets & Channels Central Marketing team that is responsible for the orchestration of detailed, multi-channel marketing activation plans, aligning campaign execution with overarching business objectives and ensuring brand consistency while dynamically addressing market-specific gaps. Balan1 …
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