Creative & Content Lead

Country: Denmark. The Role This is a senior creative role with genuine reach. As Creative & Content Lead, you'll shape how a global brand expresses itself across 20 markets — owning the content and copy frameworks that local teams build from, acting as a hands-on creative partner to our agency relationships, and helping set the standard for what great looks like across every channel and touchpoint.

You'll work across the full funnel — brand awareness, consideration, conversion, and retention — across social media, web, email, direct mail, and owned channels. If you're a senior creative who wants your work to matter at scale, this is the role.

What You'll Be Doing - Developing content and copy across awareness, consideration, and retention — for owned channels, social, web, email, and direct mail - Acting as a creative partner to agency teams, providing direct input and feedback throughout the development process - Working with the Creative Director to establish and evolve brand tone of voice, creative expression, and quality standards - Building modular content frameworks that 20 local market teams can adapt for their audiences - Writing with1 …