Marketing Manager, LEGO Botanicals

Employment type: FULLTIME. Management Level Manager Job ID:

• 0000035258 Category Sales, Marketing & Product Management Location Billund, Denmark Job Description Join LEGO Botanicals to drive impactful marketing campaigns and expand our brand's reach.
• Collaborate with teams to enhance our adult consumer base and transform LEGO from kids' toys to elegant home displays.
• We seek a creative and analytical marketer with strong communication skills.

Core Responsibilities Drive marketing campaign development from brief development through to execution and results tracking, working collaboratively with various stakeholders and working teams- LEGO Agency, Markets, branded Retail, and communication channel teams.

Support the portfolio/product development process by collating and providing relevant data and insights on consumers and commercial performance, and leading research streams for the franchise. Drive the selling-in process, highlighting the key strengths and benefits of the portfolio and marketing plan, to support the needs of markets’ customer development teams.

Partner with the Cross Franchise Marketing team on the implementation and continued optimization of the franchise VI/packaging and brand guidelines Manage the day-to-day collaboration with internal and external partner, ensuring plans & activities that are cohesively aligned with the Botanicals branding1 …